Delvify

The Challenge 

Delvify is a materials management platform for textiles. Using the power of AI, Delvfiy makes it easier to find and source materials, transforming the way fashion brands and vendors collaborate by connecting product design teams directly with textile suppliers and manufacturers. As a team of tech professionals, Delvify was having challenges articulating their product narrative in an accessible way, and was often getting mistaken for being a marketplace, rather than a collaborative platform that promotes speed & efficiency in production workflow. Their main goal was refining their verbal identity to make it easier to explain their product to investors and clients.

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Services Provided

Copywriting & Narrative Strategy

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Process 

We interviewed key team members on the Delvify team to better understand their goals and needs. We asked them about their paint points and their experiences pitching the product. We also asked what they believed were the best features of their product, and what they believed their clients would find the most useful. We also asked them about how their product facilitates a more responsible supply chain, to ensure that their sustainability statement was achieving its promise with integrity. 

• Key Takeaways: 
  • Audience Segmentation: Delvify had 3 different client types: brand, supplier & manufacturer, and they needed different angles to articulate their value proposition to each audience
  • Product Benefits: Going beyond the ability to find the right material, Delvify provides brands, suppliers and manufacturers a platform to communicate and facilitate teamwork to speed up the production process.
  • Sustainability: Delvify facilitates a more responsible supply chain by using AI to source fabrics with less environmental impact, reducing physical textile swatch deliveries, and preventing unnecessary waste by eradicating production errors.

Approach 

Delvify’s original tagline was:  “Fashion Tech for Tomorrow, Today”. 

By adding just a single word, we helped to optimize the brand story and provided Delvify with a narrative anchor that positions them as a purpose-led company: “Fashion Tech for a BETTER Tomorrow, Today.” 

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We then used the tagline as the springboard for their brand story, centered on how Delvify defines “BETTER”: 

• Better, Faster Sourcing
• Better Choices & Costs
• Better Collaboration & Communication
• Better Materials Data
• Better for the Planet 

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From there, their product’s features and value propositions became clearer, allowing us to write copy for each of their target audiences, offering different story angles for Delvify to appeal to brands, suppliers, and manufacturers. 

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Key Takeaway

WORDS MATTER. Just one word can change the architecture of your brand story. And just a single word can facilitate the flow of your narrative, which, if done right, can give you the roadmap for sharing your unique solutions to investors, clients, and your internal team so everyone is on the same page, regardless of which “character” they play. 

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Client Testimonial

“I can say with pride that Ruby Veridiano was the driver behind aligning the message we send to the market with what we strive to deliver to our customers. She knows how to listen and translate the qualitative into the quantitative.” - Charles Allard, Founder & CEO, Delvify