Cascale (formerly Sustainable Apparel Coalition)

Overview

During our founder’s tenure as Senior Manager of Global Content at Cascale, Ruby served as the content producer, project manager, and event emcee for two consecutive annual meetings, attended by over 500 global sustainability leaders. Cascale is a membership organization promoting the acceleration of more responsible supply chains in the apparel industry, which covered topics such as decarbonization and responsible purchasing practices. The annual meetings gathered their membership community together to align on best practices, facilitate collaboration, and learn from one another, with the goal of implementing actions that reduced environmental impact and increased the protection of human rights. 

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Ruby’s Role: 

• Event content producer & project manager for conference sessions 
• Event Emcee/Presenter 
• Liaison to event partners
• Led execution of event branding 

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Approach (From Ruby’s Perspective)

My team and I first had to start with an event brief (which I drafted) in order to ground the ideas in a single theme and title, which served as the foundational anchor for event content to springboard from. This ensured that a common thread would flow across all sessions, weaving it into one narrative and most importantly, a clear call to action. Without this, the sessions would feel fragmented, and participants would not have a clear direction or purpose for their attendance. 

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By starting with this foundation, my team and I were able to provide audiences and stakeholders (including media & press) with a roadmap for steps to take going forward, ensuring that the event can generate meaningful calls to action. 

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Process

• Based on research, industry current events and team feedback, I recommended a few themes and titles to the leadership team. 
• Once the theme was approved by the leadership team, I deployed the production process, which included a master spreadsheet delegating tasks to internal experts in core topics. Each expert came from different departments, and they worked with their own teams to recommend session ideas and possible speakers to recruit. 
• I worked alongside the CEO to refine session topics, and collaborated with the leadership team to design conference content, weaving multi-panel discussions into one brand narrative aligned with the theme. 
• As the lead project manager, I coordinated with internal teams to ensure everyone was on track to deliver weekly milestones leading up to the event date. 
• I worked closely with our  graphic designer to design the visual look of event branding.
• I also worked closely with the communications team to deploy event marketing materials on newsletters and social media.
• I collaborated with an internal PR manager and an external PR agency to promote the event. 
• I was in close collaboration with the event manager to ensure content would be executed with the proper logistics in place. 
• Corresponded with international sustainability leaders to invite and secure their participation.
• Served as the main liaison with event partners (Textile Exchange in 2021 and Global Fashion Agenda in 2022). 
• Served as the event emcee.

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Client Testimonials

I had the pleasure to work with Ruby during her tenure at the Sustainable Apparel Coalition. Ruby is creative, fearless, and a natural leader who inspires and aligns global teams. She connects with teams easily, building trust while upholding integrity within herself and her teams. All of us that have had the fortune to work with Ruby are better because of our time together. - Sean Cady, VP of Global Sustainability, VF Corporation and Cascale Board Member

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“Ruby brought a warmth and positive energy that makes me miss working with her on a regular basis. She always showed up with a can-do attitude for her team and delivered quality work even with short timeframes and aggressive deadlines. She was collaborative and managed complex cross-functional projects successfully.I highly recommend Ruby. I'd hire her in a heartbeat and would not hesitate to work together again in the future.” - Sheila Estaniel, former Director of Communications, Cascale

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To learn more about event emceeing work, visit her on her personal website: https://www.rubyveridiano.com/organizations